In mergers and acquisitions, what is the purpose of cultural due diligence and which methods support it?

• A. To anticipate integration challenges and synergies; methods include OCAI assessments, interviews, surveys, and cultural distance analyses.
• B. To identify candidate markets for expansion using demographic trends.
• C. To analyze cultural distance and potential fit using methods like OCAI, interviews, and surveys.
• D. To measure post-merger financial synergies using P&L projections.

Answer: (C)