What is the primary purpose of the Unfreeze stage in Lewin's model?

• A. Prepare the organization for change
• B. Implement new cultural norms
• C. Stabilize new culture
• D. None of these

Answer: (A)

Unfreeze is about creating readiness for change by raising awareness of the need to change, generating motivation to move away from current ways, and reducing resistance. It prepares people, processes, and structures to transition to a new state. The actual adoption of new norms happens during the Change stage, and stabilizing those new practices occurs in the Refreeze stage. So the primary purpose is to prepare the organization for change.